Journalism

Finding Home in the Details

Year /

2023

Client /

Haven Objects

Country /

Denmark

Category /

Interior & Lifestyle Photography

Kind of Work /

Brand Campaign & Product Storytelling

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mnts read

I

Some creative briefs arrive with dozens of pages explaining visual direction, marketing strategy and technical requirements.

Haven Objects sent me a single paragraph.

"Create photographs that feel like someone has just stepped out of the room."

I read those words several times. There was no mention of sales. No references to social media. No request for dramatic compositions.

Only a simple desire to make beautifully designed objects feel genuinely lived with.

That's exactly the kind of work I love.

a black and white photo of a living room

II

Our first meeting took place inside Haven Objects' showroom on Refshalevej, in Copenhagen's former shipyard district. The building itself reflected the company's philosophy. Old industrial brick walls. Large steel-framed windows. Raw concrete floors softened by handmade rugs and linen curtains.

The collection consisted of ceramics, oak furniture, woven textiles and handcrafted lighting, all produced by small workshops across Denmark and southern Sweden.

Nothing shouted for attention. Everything invited a closer look. As we walked through the showroom, the creative director stopped beside a small ceramic bowl.

"Most people would never notice this piece," she smiled.

"But everyone who owns it tells us it's the object they use every day."

That sentence stayed with me throughout the project.

Rather than photographing inside the showroom, we searched for a location where every object could naturally belong. After two days of scouting we found an early twentieth-century townhouse in Frederiksberg, just west of Copenhagen's city centre.

The owners had recently restored the building while preserving its original pine floors, wooden windows and traditional mouldings. Morning light entered through the east-facing kitchen. By late afternoon, the living room glowed with warm reflections from the garden outside.

It didn't look like a location built for photography. It looked like somewhere people genuinely lived. That was exactly what we needed.

One misconception about interior photography is that every room becomes more beautiful when you add more objects. I've found the opposite to be true. During our first styling session, nearly every surface became filled with ceramics, books, candles and decorative pieces. The rooms looked impressive. But they no longer felt believable.

So we began removing things. A stack of magazines disappeared. Two cushions left the sofa. Several shelves became almost empty. By lunchtime we had removed nearly forty percent of the styling. The house suddenly felt alive again.

Good styling isn't about decoration. It's about restraint.

gray dress shirt hang on brown wooden rack in front of window with white curtain
gray dress shirt hang on brown wooden rack in front of window with white curtain
gray 2 seat sofa near brown wooden coffee table

III

Instead of hiring professional models, Haven Objects invited two long-time customers to spend the day inside the house. A young couple arrived carrying groceries from the local market. Nothing else. Over the next several hours they simply lived. They prepared coffee. Watered plants. Read newspapers. Cooked lunch. Opened windows. Folded laundry. Talked quietly while sunlight moved across the kitchen table. Very little was directed. Most photographs happened between planned moments rather than during them. Those in-between moments always tell the better story.

The Kitchen Table — Every campaign has one image that quietly becomes its centrepiece.

For Haven Objects, it happened during lunch. The couple had finished eating but remained at the table talking. Half-empty coffee cups. Fresh bread. Crumbs scattered across a linen tablecloth. A ceramic vase holding branches collected during a morning walk. Someone asked whether we should clean the table before photographing it. Everyone looked at each other.

"No."

That photograph became the opening image of the campaign. It wasn't perfect. It was familiar. People recognised their own homes inside it.

Commercial productions usually move quickly. Schedules are tight. Deadlines even tighter. This campaign deliberately ignored that rhythm. Some photographs took less than thirty seconds. Others required nearly an hour of waiting. Waiting for clouds to move. Waiting for sunlight to reach the floor. Waiting for someone to naturally return to a room instead of asking them to do it. Photography often rewards patience more than preparation. This project reminded me of that every single day.

Back in my Copenhagen studio, I began reviewing almost three thousand photographs. The editing process lasted nearly a week. Not because choosing was difficult. Because sequencing mattered. The campaign needed to feel like a day inside one home.

Morning coffee. Late breakfast. Afternoon reading. Preparing dinner. Evening conversation. Each image became part of a larger narrative.

Viewed individually they were quiet. Viewed together they became a story.

brown and green plant on brown wooden table

"The smallest rituals are often the ones that make a house feel like home."

shallow focus photo of brown wooden house miniature

IV

The campaign launched alongside Haven Objects' new autumn collection during 3 Days of Design in Copenhagen. Walking into the showroom after installation felt strangely emotional. Large framed prints covered exposed brick walls. Smaller photographs appeared inside printed catalogues, packaging and window displays. Visitors moved slowly through the exhibition.

Some stopped to study the furniture. Others spent time looking at the photographs first. One visitor quietly said something I'll never forget.

"It doesn't feel like advertising."

"It feels like visiting someone's home."

For me, that was the greatest compliment imaginable.

Working with Haven Objects reminded me why I became interested in photography in the first place. Not because of beautiful objects. Because of the lives that surround them. Homes are never really defined by furniture. They're shaped by habits. Morning routines. Favourite chairs.

Coffee left on the kitchen table. Books read more than once. Flowers beginning to fade in a ceramic vase. Those details rarely appear in design catalogues. Yet they're exactly what people remember. Photography has the ability to preserve those ordinary moments before they quietly disappear. Perhaps that's why I continue searching for them.

Because sometimes the smallest details tell the biggest stories.

Location

Haven Objects Showroom
Refshalevej 163A
1432 Copenhagen, Denmark

green plant on white ceramic pot
green plant on brown wooden pot
selective focus photography of snake plant in vase

"Beautiful objects become meaningful only after they're lived with."

Usually replying within 1–2 business days.

Usually replying within 1–2 business days.

Photographer based in Copenhagen, Denmark.

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